Today the video game industry is rivaling the size of the motion picture industry and surpassing the music industry in terms of overall revenue. Unlike the film industry, which has a hundred year old history from the late 1880s, the video game industry has perhaps become the fastest growing sector in the entertainment industry and has done so in a relatively short period of time. Currently, the video game industry employs over 120,000 thousand people only in the United States, with the average employee earning US$90,000 a year. Its impact is felt world-wide with video game players of all ages able to access games instantly on devices ranging from consoles to smartphones. For many, their image of a video game player is a teenage boy playing alone firing away at bad guys on a television screen at home, but times have changed. Today, the average player has a choice of a wide range of different types of games from action to adventure, role-playing to sports, is in his or her thirties playing on a phone, tablet, console, or PC, possibly connected with players from around the world.1 Not only have the demographics of players changed dramatically in the last ten years, but so have the games themselves with development and marketing budgets in the tens of millions of dollars or higher for many games, with incredibly realistic graphics, voice-over, faithful depictions of character movements produced through the use of motion-capture, music equal to film scores and original story lines.