When I was a small child, the watchmaking industry was reigned by watches from European or American companies. Then, around 1970, the first electronic quartz watches became available to a broad market. During the next 15 years, the watchmaking industry changed completely. Former leading companies were often marginalized or became extinct. The mass business shifted from traditional mechanical watches to electronic watches, where producers were often located in Asia. Moreover, the price level for an average wristwatch dropped dramatically. However, in the long run, also the attitude toward watches changed. The wristwatch has increasingly mutated from a simple chronometer into an actual piece of fashion. Moreover, smartwatches appeared and revolutionized what a watch can be. Thus, new markets opened up and producers experience new chances for profitable growth.