My dear fellow strategy consultants, you are in the greatest job on earth. Each of you can truly make the world better. Don’t you work with all the levels critical to corporate success, ranging from the CEO to the most operational roles, for companies that consume resources (more or less sustainably), provide products and services (more or less valuable for customers) and employ people (in more or less enjoyable and rewarding activities)? Working every day with your clients, each of you makes a difference in whether the coin falls in a way that makes the world better or worse.